Sample project · not a real client

A simple brand refresh for trucks and signs

Roofing company · Brand & logo design

This is a sample project written to show our approach. It is not work for a real client, and there are no real results to report.

The brief

A roofer’s logo is hard to read on trucks and yard signs.

Our approach

We simplify the mark, pick a high-contrast palette and test it on truck, sign and phone-screen mock-ups.

Deliverables

  • Logo and logomark
  • Colour and type
  • Truck and sign mock-ups
  • One-page brand guide

Example outcome

Example outcome: a brand that’s legible from the street and consistent everywhere.

More for this trade

Now booking

Be our first case study.

We’re a new studio, so the first few clients get extra attention and a founding rate locked for 12 months. In return, we’d love to write up the project (with your OK).

Apply for a founding spot