Sample project · not a real client
A month of still video ads for a furnace-season push
HVAC company · Still video ads
This is a sample project written to show our approach. It is not work for a real client, and there are no real results to report.
The brief
A small HVAC company wants more furnace-repair calls before winter, but has never run video placements.
Our approach
We create 12 still video ads around questions homeowners ask in October: strange noises, filter changes, when to replace. Each ends with a clear call to book a tune-up.
Deliverables
- 12 still video ads (still image + text, delivered as vertical video files)
- Post copy
- A posting schedule for 4 weeks
Example outcome
Example outcome: a consistent weekly presence on YouTube and Instagram during the busiest season.
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We’re a new studio, so the first few clients get extra attention and a founding rate locked for 12 months. In return, we’d love to write up the project (with your OK).
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