What a trade website actually needs

A trade website has one job: make calling you easy. Before animations or fancy design, make sure it has these.

• A phone number at the top that you can tap on a phone.
• One page per main service, so each can show up in search.
• Your service area, written out by town.
• Real photos of your work and your team.
• Reviews, or a link to your Google reviews.
• A short quote form: name, phone, what you need.
• Speed: it should load in a couple of seconds on mobile data.

If your site has all seven, you’re in good shape. If not, start with the phone number and service pages.

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