12 still video ad ideas for trades

A still video ad is a single still image with clear text, delivered as a video file so it can run in Reels, Stories and Shorts placements. No filming, no animation. Here are 12 ideas that work for trades.

• “Is this noise normal?” with a photo of the unit and the answer in one line
• A filter-change reminder for the season
• A before-and-after photo of a tidy job
• What a fair quote should include
• Three signs you need a replacement, not a repair
• What we check on every service call
• The most common DIY mistake we fix
• Seasonal reminder: what to do this month
• What rebates to ask about (check current programs first)
• Your service area, in plain words
• Explain a part in plain English
• “Call a pro if you see this”

Keep the text short enough to read in two seconds, end each with a simple next step, and run them for three months before judging results.

Want help with this?

• Still video ads service
• HVAC marketing in Ontario